For agents
Put your listing in front of thousands of buyers and renters.
For sale or for lease: homes, condos, rentals, offices, retail. Real Estate Creators turn your listing into Reels and post them to their own followers. You never film or post a thing.
Creators come to you
Creators apply to showcase your listing, with local ones first. See their past videos, then pick who to hire.
Their followers, not yours
Every video goes out on the creator's account, so new people see your listing.
Inquiries in one inbox
Each inquiry shows which video and creator it came from.
Know what worked
Views and inquiries per video, so you know who to hire again.
One simple rate
$40 a video, paid as each video goes live. It's separate from your plan.
Disclosure handled
Every post carries the paid-partnership label and follows Fair Housing rules.
Pick formats that already work.
Choose from a library of proven real estate video formats. Your creators follow the structure and bring their own style.
This North Beach contemporary is FOR SALE 🏡
Green screen walkthrough
A room-by-room tour, the creator on green screen in front of your photos.
This North Beach contemporary is FOR SALE. Guess the price 👀
Guess the price
Tease the space, reveal the price at the end.
POV: you live in this North Beach contemporary (it's FOR SALE)
Live here for a day
The creator acts out a dream day at home on green screen: pancakes, birthday dinner, date night.
FOR SALE · North Beach
Cinematic luxury
Slow moves over the best photos and video, music-led.
This North Beach storefront is FOR SALE 👀
Storefront spotlight
Retail: frontage, the block, and possibility.
This North Beach contemporary is FOR SALE 👀
Trending sound
Pick one of this week's trending sounds and set the listing photos to it.
This North Beach contemporary is FOR SALE. Swipe →
Photo carousel
A swipeable photo post with a scroll-stopping first slide.
This North Beach contemporary is FOR SALE 👀
Green screen tour
The creator talks in front of the listing photos.
FOR SALE in North Beach: what $4.25M gets you
Price breakdown
Green screen over the photos: what you get for the price.
Reacting to a North Beach contemporary that's FOR SALE
Reacting to this listing
The creator reacts to your listing video or photos.
This North Beach contemporary is FOR SALE (your hook)
Freestyle
Your idea, your way, made with the listing photos and video. Pitch it when you apply.
The process
Three steps, then the inquiries.
- 1
Add your listing
The address, a few notes on the property, and how many videos you want.
- 2
Hire creators
Creators apply. Pick one or several, and each shoots their own take.
- 3
Approve the cut
Ask for changes if you want them. Then they post.
- 4
Answer inquiries
Buyers who ask about the property show up in your inbox.
Questions
Do I have to post anything?
No. Creators post on their own accounts.
Do creators need a lot of followers?
No. Instagram shows Reels based on the video, not the follower count, so a new account can reach hundreds of thousands of people. We give every creator formats and scripts built to travel. Many creators grow a following through Sunday Shifts, but pick them on the quality of their videos.
How do creators get paid?
$40 a video, paid as each video goes live. It's separate from your plan.
How do buyers reach me?
A viewer comments your keyword, gets your listing form, and their details land in your leads inbox. See how leads work.
Are creators acting as agents?
No. Creators make marketing videos only. They don't represent buyers, negotiate, or show the property, and they're paid per video, never a share of the sale or lease. Every caption is signed with your name and brokerage.
Who sees the buyer's contact info?
Only you and your team. Creators see view and inquiry counts.
Does the comment-to-DM feature work today?
We're waiting on Instagram's approval. Until then, each video gets a tracked link that sends buyers to your listing form.